Connecting our Communities: Midsouth Q4 2020 – Q1 2021 Highlights
Minden St. Jude Auction (Minden, LA; February 4th – 7th 2021)
The Minden St. Jude Auction is an annual event that has raised millions of dollars to support St. Jude Hospital in the small town of Minden, LA. While this year brought on new challenges such as social distancing, a limited number of in-person volunteers, and the transition to an all-virtual format, the auction still raised over $1.6 Million, a few thousand dollars more than last year. To support this event, Optimum provided video and data connectivity and utilized a local access channel to air the 4-day auction during Super Bowl weekend.
Optimum partnered with Discovery's Food Network to provide $50,000 worth of free meals to the community of Lake Charles, LA. In August 2020, Southwest Louisiana was devastated by Hurricane Laura and Hurricane Delta, which left thousands of homes destroyed and businesses unable to reopen. From offering free meals to providing grants to small businesses in need, Optimum has remained committed to supporting Lake Charles in any way we can.