Consejos para negocios

Las mejores 7 tecnologías para mejorar la experiencia del cliente y la productividad de los empleados

Positive customer experiences are essential for building reputation, customer loyalty, and overall revenue. In fact, a recent Statista survey found that 94% of consumers are more likely to become repeat purchasers after a positive customer experience. But we know that building excellent experiences can take a lot of time and effort. That's why finding a balance between developing an excellent consumer experience and having efficient workstreams is critical. Fortunately, there are more smart ways to improve efficiency and experiences than ever before. Here, Optimum Business will guide you through some technology options-from inventory tracking software to wayfinding apps-to help you find that sweet spot.

Technology to Improve Employee Productivity

Person mapping out customer experience process

Inventory Tracking Software and Management 

Inventory tracking software is a tool to automatically keep count of your stock in real-time. It can be a great way to save time and improve organization. You can track your inventory levels with tools such as RFID tagging or Internet of Things (IoT) sensors. RFID tracking enables you to search, identify, and track items using radio frequencies. And Internet of Things sensors allow you to connect and share data between physical objects and computers via the internet.

You can access up-to-date inventory statuses, share valuable inventory data, and stay on top of ordering new products. This helps to reduce human error and helps you control your stock with little involvement. You can also use inventory tracking software and artificial intelligence together to replenish items automatically when your stock runs low. These technologies improve productivity as your employees can focus their efforts on other, more pressing tasks.

Digital Shelf Labels 

Digital shelf labels can be a game-changer for any small business. Say goodbye to the days of reprinting labels and manually relabelling products whenever you have a sale or price change. Digital shelf labels are electronic labels-as opposed to printed ones-that you can automatically update from your computer. This means you can make price changes quickly and easily. You can also share more detailed product information with your customers.

Technology to Improve Customer Experience 

Automated Retail Marketing 

Automated retail marketing refers to technology that personalizes marketing communications based on the activity of your customers, with little or no human involvement. It can be used to improve and personalize everything from email receipts to tailored recommendations and buying suggestions. This technology also helps to target marketing efforts, as you can activate campaigns based on each customer's actions. Such actions include how active they've been on your website and which products they've previously browsed or purchased. This can enhance the customer experience as it helps to develop a relationship between the customer and your brand.

Automation also helps improve productivity, as these services no longer require employee time. This means your workforce has more capacity to focus their efforts on other areas of the business.

Intelligent Video 

Intelligent video software is a tool that can record and analyze customer activity in your store. It can help you get an accurate picture of the foot traffic in your retail stores in real time. You can also use computer vision and artificial intelligence tools to gauge customer engagement. This can help you make data-driven decisions about your product placements and marketing tools to drive more sales.

Intelligent video can also help create an accurate picture of the quality and volume of products in your store. This can help mitigate spoilage and shrinkage. You can use the intelligent video data to improve in-store ambiance (and the overall customer experience) too.

Outlet Automation

Outlet automation is any technology that can be made automatic to improve efficiency in your outlet or store. This technology can help to detect what your customers look at most and where they spend the most time in-store. The data collected can then help inform how you adjust your in-store setup to develop the user experience. For instance, you could place the products you want to sell most in high-touchpoint areas. It also enables you to map your store layout in a more user-friendly way by collecting insights on your customer's movements. But outlet automation doesn't stop there. You can also use it for autonomous checkouts, vending machines, and other store processes.

Wayfinding apps

You can create a personalized user experience for your customers using a wayfinder app. Using GPS software, brick-and-mortar businesses can help customers navigate to, or around, their stores. These wayfinding apps aim to help customers map out the most efficient path to their desired products.

Wayfinding apps can also be used to improve customer experience if you offer exclusive in-app features. For instance, you could create a faster and easier checkout process for app users.

In-store wayfinding maps can also be installed for customers that don’t have smartphones or want to download an app. These large interactive screens can quickly point customers toward the floor or section where they’ll find what they’re looking for. 

Return-processing software

An efficient returns policy can be the difference between a happy or a dissatisfied customer. That's why automating your returns process can be deeply beneficial. With technology, you can automatically process returns to make the experience easier and more reliable for your customers. This automation also gives your customers the confidence to purchase from your site or store again and again. Plus, it removes time-consuming tasks from your to-do list and reduces the likelihood of error.

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